Privacy Policy

Emi & Ben (a trading name of Bread + Butter Ltd) is committed to protecting your online privacy established by the current Data Protection Act legislation. Our privacy policy is designed to clarify what information is being logged about our customers, how such information may be used, and how any of this information can be removed and/or amended.

This privacy policy applies to the collection and use of data on the web site in the United Kingdom and does not apply to or cover any of the web sites that may be linked to ours.

Information Collected
We may on occasion ask for provision of personal information such as name, company and e-mail address on our contacts form to use for future correspondence. We may use such information to send communications regarding product information and special offers. We will offer the option as to whether you wish to receive such communications; should you choose to opt out of receiving these communications, we will not use the information you provide for this purpose.  We may use ‘cookies’ whilst you access the web site to avoid the need to re-enter the same details on different occasions. If you do not wish to accept ‘cookies’ you may change the settings on your computer or browser accordingly.

Information Use
Emi & Ben will only use your information for administration, customer services, marketing and preference profiling purposes and will not share your information with third parties unless we have your consent to do so.

We work to ensure we take reasonable care in keeping any personal information provided secure, and preventing any unauthorised access, disclosure or unlawful use of it.

To Unsubscribe and/or Amend Your Information
If you no longer wish to receive any of the aforementioned communications, please contact us by sending an email to with the subject heading: UNSUBSCRIBE.

All e-mail offers from Emi & Ben will provide the option to decline receiving any future e-mail offers.

If there are any changes in your personal information please inform us by e-mailing: and after receiving notification from yourself we will amend your details within 7-10 working days.

If you have any queries regarding this Privacy Policy please contact us on either: OR Emi & Ben, P.O. BOX 65162, London SE18 9GS

The copyright to the contents of belongs to Emi & Ben or its trading partners (unless otherwise stated), and as such must not be used for any commercial or business purposes without prior written permission from Emi & Ben.

Personal information we collect 

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device.

Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”. 

We collect Device Information using the following technologies: 

- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit 

- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. 

- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site. 

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number.

We refer to this information as “Order Information”. 

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information. 

How do we use your personal information? 

We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to: 

- Communicate with you; 

- Screen our orders for potential risk or fraud; and 

- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services. 

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimise our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). 

Sharing you personal Information 

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here:

We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here:

You can also opt-out of Google Analytics here: 

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights. 

Behavioural advertising 

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at 

You can opt out of targeted advertising by using the links below: 

- Facebook: 

- Google: 

- Bing: 

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: 

Do not track 

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser. 

Your rights 

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. 

Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States. 

Data retention 

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. 


We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. 

Contact us 

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail.